Sony heeft oorlog met zichzelf… in dit artikel [engels] is de Senior Vice President aan het woord. En maakt zich zorgen… Hij maakt zich zorgen over de iPod van Apple. Het kleine mooie apparaat heeft voor een revolutie gezorgt in de elektronicawereld, op dezelfde manier als sony 20 jaar geleden.

“It’s a good product,” Kimura says of the iPod. “It’s exciting. I am positive the hard disk is a key device that will change our lifestyle.” aldus Keiji Kimura.

Een klein stukje: For Keiji Kimura, the problem is small enough to fit in his pocket and just heavy enough to weigh on his mind. Kimura is a senior VP at Sony headquarters in Tokyo, and the problem in question is Apple’s iPod, the snappy little music player that’s revolutionizing consumer electronics the way Sony’s Walkman did some 20 years ago. By rights, Sony should own the portable player business. The company’s first hit product, back in the ’50s, was the transistor radio, the tinny-sounding invention that took rock and roll out of the house and away from the parents and allowed the whole Elvis thing to happen. A quarter-century later, the Walkman enabled the kids of the ’70s to take their tapes and tune out the world. But the 21st-century Walkman doesn’t bother with tapes or CDs or minidiscs; it stores hundreds of hours of music on its own hard drive. And it sports an Apple logo.

sony artikel in Wired